Practical guides for founders

The problems people bring to Movo — pilot customers, cofounders, first rounds, founding hires, warm introductions — written up honestly, for India. No fluff, no listicles.

• 23 Aug 2026 · 7 min read

  How to Get Your First Pilot Customers in India (Without Cold DMs)

  A practical playbook for Indian founders: define the pilot, price the ask, find the first testers through declared intent instead of spray-and-pray outreach.

• 23 Aug 2026 · 8 min read

  How to Find a Technical Cofounder in India You Can Actually Build With

  Where technical cofounders actually are, what makes them say yes, and how to test the partnership before you split equity — a practical guide for non-technical founders.

• 23 Aug 2026 · 8 min read

  Raising Your First Round in India: A Plain-Language Guide

  Pre-seed vs seed, what investors actually check, how much to raise, and how to reach investors whose thesis fits — explained without jargon for first-time Indian founders.

• 23 Aug 2026 · 6 min read

  Warm Intros Beat Cold Outreach: The Logic and the Method

  Why cold DMs structurally underperform, what makes an introduction 'warm', and how founders can generate warm paths systematically instead of by luck.

• 23 Aug 2026 · 7 min read

  How to Hire a Founding Engineer When Nobody Knows Your Startup

  You can't outbid Google on salary or fame. What founding engineers actually optimise for, where to find them in India, and how to close them honestly.